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PRESS RELEASE: Free Social Equity Mentorship Program Offered By MITA




Online course designed to help navigate new opportunities in cannabis

January 12, 2021; Phoenix, AZ—The passage of adult-use marijuana presents huge opportunities for businesses and entrepreneurs, but the highly regulated cannabis industry can be difficult to navigate. 

MITA, Arizona’s Cannabis Trade Association is offering a complimentary, 16-week Social Equity Applicant Mentorship Program sponsored by Copperstate Farms, Weedmaps, Zuber Lawler, Scottsdale Community College and others designed to help social equity applicants secure one of the 26 licenses Prop 207 mandates to be awarded to members of communities negatively impacted by the drug war.

The comprehensive course covers all aspects of the cannabis industry, the license application process, and the business details to run a successful enterprise. The weekly classes start January 21 and run through April. They will be live and archived and available online so participants can watch on their schedule and review modules. 

“It is only through the sound education of future industry members that we will all truly learn to thrive together”

-Demitri Downing, executive director of MITA.

The Social Equity Membership Program is presented by Downing, Will Humble, former director of Arizona Public Health Association, Paul Paredes of AZ MJ Logic and Jeff Tice a CPA who works in the cannabis industry. Each week will also have a panel of experts in the topic drawn from the top cannabis industry professionals in Arizona. 

The program is the first of its kind in the country and can be used as a model for other states and industry associations interested in presenting a similar program. 

Participants can register for the free course here.

For more information, or to arrange an interview with Downing, please contact Dena Roché at

About MITA:

The Marijuana Industry Trade Association (MITA) is the voice of the Arizona cannabis industry with a mission to help Arizona’s businesses stay informed, network and thrive. MITA works directly with members and policy makers to ensure a fair, tightly regulated and successful cannabis economy. MITA represents the dispensary community and other stakeholders who are committed to building a strong and sustainable future for legitimate medical marijuana and adult use
consumption. MITA offers unparalleled networking opportunities, exclusive access to industry information, special training and education opportunities. For information, visit


Demitri Downing


Dena Roché

Public Relations Director

Proven Media Services


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