Director of Strategic Partnerships
Danielle Sedgwick has over 17 years of experience in marketing, brand strategy, events production, and sales for B2B and B2C corporations, she currently serves as the Director of Strategic Partnerships for the Marijuana Industry Trade Association of Arizona. Danielle is also the co-founder of the nonprofit organization Leaf for Life Foundation, which helps veteran families dealing with PTSD and mental health.
Sedgwick’s foray into the cannabis space evolved naturally. Certified by the National Academy of Sports Medicine in nutrition and functional diagnostics, Sedgwick’s strong background in health and fitness motivated her to enter the cannabis space in early 2015. Sedgwick’s ability to build partnerships and strong business foundations prompted her ascendance into many executive-level positions in the industry.
For three years, Sedgwick was influential in establishing a successful multi-state cannabis conference series. She served as the chief sales executive and events producer of more than eight, large-scale events including The Southwest Cannabis Conference and Expos held in Texas, Arizona, and California; the Southeast Cannabis Conference and Expo in Florida; and the U.S. Cannabis Conferences in Florida and Arizona.