Why You’ll See Discrepancies in Google Analytics Reporting

Danielle Ferullo – March 20, 2023

Surfside’s fully connected marketing platform attributes in-store and online sales directly to your ad campaign via direct eCommerce and Point of Sale Integrations. Our attribution methodology is based on a view-through attribution model, which means after a user clicks and/or views an ad, we then observe whether or not the consumer makes a purchase within a defined attribution window after that exposure/engagement event. Since many people have multiple devices, and make purchases online and in-store, Surfside deploys a sophisticated customer graph that allows us to use online marketing IDs, emails and phone numbers to directly attribute a transaction and Order ID to a Surfside delivered advertisement.

Read more…