Industry News

Danielle Ferullo – March 20, 2023 Surfside’s fully connected marketing platform attributes in-store and online sales directly to your ad campaign via direct eCommerce and Point of Sale Integrations. Our attribution methodology is based on a view-through attribution model, which means after a user clicks and/or views an ad, we then observe whether or not

By Kaila Strong, Director of Retail Marketing (Western Region), Curaleaf The cannabis industry is no stranger to waste. A report from the Sustainable Cannabis Coalition found that the U.S. industry used almost one billion pieces of single-use plastic in a span of 12 months. Making matters worse, only 9% of the cannabis industry’s single-use plastic

The cannabis industry has become increasingly competitive as more companies enter the market. In this environment, branding has become an essential tool for companies to differentiate themselves from their competitors. A strong brand can help a company to establish trust with customers and build a loyal following. Packaging is a crucial aspect of branding in

A leading cannabis marketing communication firm is collaborating with the Cannabis Marketing Association to bring together top industry journalists at the June 21-23 event. DENVER, Co. (May 4, 2023) – Proven Media, one of the country’s leading cannabis marketing communication and public relations firms, today announced their team will be spearheading the Meet the Cannabis

Cannabis / Health and Wellness / Events / Pro Athletes / Super Bowl Experience yoga taught by former pro athletes, a drum circle, sound healing, and more at this one-of-a-kind event right before the Big Game.  PHOENIX, Ariz., (January 16, 2023) — On Saturday, February 11, the day before the Big Game, former NFL quarterback

Tested, tested, read all about it! Potency has always been in the spotlight when it comes to cannabis testing. Producers often use this information to determine pricing and labeling, while consumers are more often using this same information to determine treatment for ailments or to  induce desired effects. The potency of a flower sample is

NEW YORK, Nov. 15, 2022 /PRNewswire/ — Surfside Solutions Inc. (“Surfside”), an end-to-end marketing technology that aggregates first-party data across all customer touchpoints, today announced the availability of expanded capabilities for enterprise-level cannabis businesses looking to fully connect their advertising channels in one central marketing platform to drive better performance and more transparent attribution.  With these updates,

By Justin Hermstedt The popular imagination of the Roaring Twenties is pretty charming. It brings to mind a sense of independence and celebration. We picture scenes of champagne bottles popping, flapper girls dancing, and jazz musicians nodding along. But was it all good times and Gatsby? Revisit the book outside of high school, and you’ll