Networking and Why It’s Crucial for the Cannabis Industry


[et_pb_section fb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” text_font_size=”16″]

By: Amy Donohue

Networking. You either love it, or you hate it. Either way, if you are in the cannabis industry in 2018, it’s crucial for your brand or business.

The modern cannabis industry has been built on networking, whether in person at events, or on social media. We don’t have the luxury of being able to put ads all over the place and to use many methods of marketing. With advertising restrictions on cannabis, you have to be creative on how you spend your dollars, which also equates to time well-spent.

I love networking. Being behind a screen most of the day, it’s the only way for me to meet new people in the cannabis industry. Many people talk about how much they hate it, but it really is crucial if you want to succeed in cannabis.

It sounds simple enough: Networking is a system of sharing information and services among like-minded people.

But how do you start, especially in an industry full of stigma? How do you find others who have the same passion for cannabis?


It could be in person at a local networking event. Most cities now have various events to meet others.

There are several trade shows a month in the industry, too. Some are niche, so do your research before buying a ticket. Trade show life is expensive, so as an entrepreneur, I pick out 3 solid shows a year, and leave room for one more, just in case.

Or, you could be utilizing professional social networks like LinkedIn to get to know other people in your field/industry. Search for groups on LinkedIn with a lot of interaction. I’ve been in one for Cannabis Investors and Entrepreneurs for a few years now and have gotten a few clients out of there.

Don’t discount your LinkedIn network! Use the Published Posts feature to showcase your talent and expertise. When people visit your profile, they can see all of those posts.

Connect with people who interest you or could help your business. Don’t add just everyone. Numbers don’t matter if no relationships are built.

Set goals for yourself for networking, whether it’s online or at an event. Typically, I set up a meeting with a new person before networking meetings. I do this for two reasons: 1. I’m already going, so I may as well kill two birds with one stone; 2. It makes them attend the networking event. Even if they go in, make a round of the room, and leave, at least they did the hardest thing: Showed up.

Send follow-up emails the next day, while everyone is still fresh on your mind. It makes you look like you’re on the ball, too! I have a little trick for those follow-up emails. For the people I speak to in person, I put their cards next to my laptop as soon as I get home from the event. This sets me up for emailing people first thing the next morning.

And, finally, spend your time talking with new people. I do not need to pay $25 to talk to my friends, who I talk to every day. I am there to meet new people, build my brands and connect those who would work well together.

Do you love networking? Hate it? Need more tips? Shoot me an email:

Learn more at get Hybrid Social!


Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest

Read More

AZ News for October 2018

By Mikel Weisser, AZ-NORML Concentrates Sept. 10th Robert Mandel filed the Supreme Court appeal in the Jones case (the concentrates case). The Yavapai prosecutors are

Read More »

27 thoughts on “Networking and Why It’s Crucial for the Cannabis Industry”

  1. Hmm is anyone else having problems with the images on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.

  2. Only wanna remark on few general things, The website design and style is perfect, the articles is very wonderful. “Some for renown, on scraps of learning dote, And think they grow immortal as they quote.” by Edward Young.

  3. Fantastic items from you, man. I’ve have in mind your stuff previous to and you’re simply extremely excellent. I actually like what you’ve received here, certainly like what you are stating and the best way during which you are saying it. You are making it enjoyable and you still care for to stay it wise. I cant wait to learn much more from you. That is actually a great site.

  4. Thank you, I have just been looking for info approximately this subject for ages and yours is the greatest I have found out so far. However, what concerning the conclusion? Are you positive in regards to the source?

  5. I haven¦t checked in here for a while since I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

  6. We absolutely love your blog and find most of your post’s to be just what I’m looking for. can you offer guest writers to write content for you? I wouldn’t mind writing a post or elaborating on a number of the subjects you write regarding here. Again, awesome web log!

  7. What i don’t understood is actually how you are not actually much more well-liked than you might be right now. You’re very intelligent. You realize therefore significantly relating to this subject, made me personally consider it from numerous varied angles. Its like men and women aren’t fascinated unless it’s one thing to do with Lady gaga! Your own stuffs outstanding. Always maintain it up!

  8. Undeniably consider that that you said. Your favorite justification seemed to be on the net the simplest factor to take into account of. I say to you, I definitely get irked at the same time as other folks think about worries that they just do not realize about. You managed to hit the nail upon the top and also outlined out the whole thing without having side effect , people could take a signal. Will likely be again to get more. Thanks

  9. Only a smiling visitor here to share the love (:, btw outstanding style. “The price one pays for pursuing a profession, or calling, is an intimate knowledge of its ugly side.” by James Arthur Baldwin.

  10. Pretty section of content. I just stumbled upon your website and in accession capital to assert that I get actually enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.

  11. I just wanted to make a quick word to appreciate you for those great points you are showing at this site. My incredibly long internet investigation has at the end of the day been honored with excellent facts and techniques to exchange with my friends and classmates. I ‘d suppose that we visitors are rather fortunate to dwell in a superb community with many brilliant people with beneficial principles. I feel very happy to have seen the web pages and look forward to many more thrilling times reading here. Thanks once again for a lot of things.

  12. Hey! I simply wish to give an enormous thumbs up for the nice information you’ve got right here on this post. I shall be coming back to your weblog for extra soon.

  13. I like this blog very much, Its a real nice billet to read and get info . “There is no human problem which could not be solved if people would simply do as I advise.” by Gore Vidal.

Leave a Comment

Your email address will not be published. Required fields are marked *

By submitting this form, you are consenting to receive marketing emails from: MITA AZ, 410 W. 1st St Suite 104, Tempe, AZ, 85281, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact