Industry News

Maryland Social Equity Mentorship Program Video Series Presented by The Marijuana Industry Trade Association (MITA) and Collateral Base

MITA Introduces the “Maryland Social Equity Mentorship Program Video Series,” empowering social equity applicants through comprehensive video education. Baltimore, MD, — The Marijuana Industry Trade Association (MITA), in collaboration with Collateral Base and the Cannabis Legalization News (CLN), is pleased to announce the launch of an educational video series aimed at empowering social equity applicants […]

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MITA is Nominated for Cannabis Podcast of the Year & Trade Association of the Year

The Marijuana Industry Trade Association (MITA) is Nominated for Two Prestigious Emjays at the Inaugural International Cannabis Awards Show Nominated for Trade Association of the Year and Cannabis Podcast of the Year, supporters can vote online for MITA in both categories through October 15. PHOENIX, Ariz. (August 24, 2023) — The Marijuana Industry Trade Association

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Why You’ll See Discrepancies in Google Analytics Reporting

Danielle Ferullo – March 20, 2023 Surfside’s fully connected marketing platform attributes in-store and online sales directly to your ad campaign via direct eCommerce and Point of Sale Integrations. Our attribution methodology is based on a view-through attribution model, which means after a user clicks and/or views an ad, we then observe whether or not

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Protecting The Plant & Planet: Building A More Sustainable Cannabis Industry

By Kaila Strong, Director of Retail Marketing (Western Region), Curaleaf The cannabis industry is no stranger to waste. A report from the Sustainable Cannabis Coalition found that the U.S. industry used almost one billion pieces of single-use plastic in a span of 12 months. Making matters worse, only 9% of the cannabis industry’s single-use plastic

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The Importance of Cannabis Packaging and How it can Make or Break a Brands Success.

The cannabis industry has become increasingly competitive as more companies enter the market. In this environment, branding has become an essential tool for companies to differentiate themselves from their competitors. A strong brand can help a company to establish trust with customers and build a loyal following. Packaging is a crucial aspect of branding in

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Proven Media to Moderate an Exclusive “Meet the Cannabis Press” Panel at 2023 Cannabis Marketing Summit in Denver

A leading cannabis marketing communication firm is collaborating with the Cannabis Marketing Association to bring together top industry journalists at the June 21-23 event. DENVER, Co. (May 4, 2023) – Proven Media, one of the country’s leading cannabis marketing communication and public relations firms, today announced their team will be spearheading the Meet the Cannabis

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NFL Legends Jake Plummer and Ricky Williams, MITA to Host Remembrance: A Health and Wellness Festival on February 11 in Phoenix 

Cannabis / Health and Wellness / Events / Pro Athletes / Super Bowl Experience yoga taught by former pro athletes, a drum circle, sound healing, and more at this one-of-a-kind event right before the Big Game.  PHOENIX, Ariz., (January 16, 2023) — On Saturday, February 11, the day before the Big Game, former NFL quarterback

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Surfside Announces New Measurement and Targeting Features

NEW YORK, Nov. 15, 2022 /PRNewswire/ — Surfside Solutions Inc. (“Surfside”), an end-to-end marketing technology that aggregates first-party data across all customer touchpoints, today announced the availability of expanded capabilities for enterprise-level cannabis businesses looking to fully connect their advertising channels in one central marketing platform to drive better performance and more transparent attribution.  With these updates,

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Exuberance and Anxiety: Marketing Cannabis in the New Roaring Twenties

By Justin Hermstedt The popular imagination of the Roaring Twenties is pretty charming. It brings to mind a sense of independence and celebration. We picture scenes of champagne bottles popping, flapper girls dancing, and jazz musicians nodding along. But was it all good times and Gatsby? Revisit the book outside of high school, and you’ll

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